Archive for the ‘Growth’ Category

The claim “SEO is Dead” has been made hundreds of times since the invention of modern search engines.

Wait, did I say hundreds? Scratch that.
I meant thousands. Thousands upon thousands.

In fact, at the time of this writing, there are no fewer than 175,000 pages on the web containing the words “SEO is dead,” dating back as early as 2003 (or 1997 if you count variations). But despite more than a decade of these claims, the practice of SEO has continued to flourish, reaching increasing levels of complexity, sophistication, and (dare I say it) acceptance.

However, I think it’s a mistake to say that SEO will never die…

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In a recent moment of introspection, I found myself sifting through projects from the last few years, returning again and again to a single question:

What is the best possible application of my skillset?

In many ways it’s a simple question — in fact, it almost seems answerable by a quiet mantra of the SEO community: The best clients are the clients that act, the clients that revel in creative solutions, the clients that embrace new ideas and don’t hold you back from implementing elegant initiatives.

Except that this wasn’t the answer at all. Not for me anyway.

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