What does that mean? It means combining product, data, psychology, experimentation, and systems thinking to engineer powerful, self-sustaining mechanisms of growth.
It means discovering a startup’s unique advantages, and forging them into systems, practices, and automations that continuously drive new customers.
It means getting maximum value from the users you’ve got, and getting each of those users to drive the next.
Today I lead Growth at 80,000 Hours, and before that I was at Teespring (YC W13) where I built and led the Growth Team, a group that helped grow Teespring from thousands to millions of dollars in monthly revenue. Along the way we launched dozens of features, ran hundreds of experiments that affected millions of users, and served as a data-driven problem solving unit throughout the company.
In the time that led up to all that, I led a brief career as an Opera Singer, spent time as a marketing technologist at AKQA and Apple, co-founded the a music licensing startup now known as Loudr, and invented International Beer Day as an experiment in virality gone horribly right.