In a recent moment of introspection, I found myself sifting through projects from the last few years, returning again and again to a single question:
What is the best possible application of my skillset?
In many ways it’s a simple question — in fact, it almost seems answerable by a quiet mantra of the SEO community: The best clients are the clients that act, the clients that revel in creative solutions, the clients that embrace new ideas and don’t hold you back from implementing elegant initiatives.
Except that this wasn’t the answer at all. Not for me anyway.
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